Have you ever really cared for a character in a video game? There are those that pass us by unnoticed and then there are those we couldn’t detach from even if we tried. The gaming industry has now more than ever shown itself capable of creating bonds and meaningful relationships between us, the players, and the fictional characters we encounter. How do game developers pull this off? How do they make us care?
Researchers of the university of Middlsex mean to say that we are predetermined to care about these fictional characters.