Posts Tagged ‘Review’

The magic of Pokemon Go

Over the past few weeks people have been breaking their old habits and straying from their usual behavior. They have been taken to changing their normal routes home from work or to simply wandering the streets, parks and other public spaces, seemingly at random. However, these odd new movements are not random at all. They are actually quite the opposite because these people are chasing the invisible Pokémon that now have come to inhabit our cities.

A pub in Portsmouth, England advertising a PokéStop location on the premises

The success of Pokémon Go, unforeseen even by it’s creators, is currently dominating the app world, claiming the focus of every social media site and shocking the stock market. Shares in Japan’s Nintendo soared as the phenomenal success of Pokémon Go has triggered massive buying in Nintendo shares. From a marketing point of view, this game opens a whole new door for smart business owners to come through. Many businesses have discovered the success of buying the in-game ‘Lure’ item which attracts Pokémon to your location for 30 minutes. This way you can tempt consumers through your doors at the low cost of £1.58 an hour. Pokémon Go has proven itself to have the power to control the movement of a vast amount of people. For this reason the potential effect of it’s business and marketing opportunities are staggering.

Pokémon_Go_-_screenshot_of_mapFor those of you who live under rocks: Pokémon Go is a free-to-play location-based augmented reality mobile game released in July this year. Making use of the GPS and camera of your phone, the game allows players to capture, battle, and train fictitious little creatures called Pokémon.

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The Vanishing of Ethan Carter

Review of: The Vanishing of Ethan Carter

What is it? A first-person mystery adventure
Play it on: PC and PS4
Reviewed On: PC
Price on steam: £15/ $20
Release date: Out Now
Developer: The Astronauts
Link: Official site

If you’ve already played through the game continue to my in depth story analysis to discuss theories!

“This game is a narrative experience that does not hold your hand” is the first thing we see after hitting play. It’s a message from the developers, a disclaimer. The statement is definitely true. There is no user interface, no maps or tools to help you along the way. We are only given a very basic introduction to the story as the game starts. We are then expected to discover how things work and what we’re supposed to do on our own. There is no tutorial segment explaining sprint or crouch. There aren’t quest arrows. We now have, to on our own piece together the events leading up to the vanishing of Ethan Carter in order to solve the mystery of the boy’s disappearance and several other gruesome murders.

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Ex Machina analysis

Ex Machina, Alex Garland’s directorial debut, is a truly thought provoking film with a fitting ambiguous ending which should leave your mind racing. Though the film’s premise is not original (considering Spielberg’s AI, Pinocchio, Blade Runner – the list goes on) there are characteristics which separates the script from others of it’s kind. The story is set in the middle of nowhere in the isolated state of the art home belonging to the AI-creator and tech-billionaire Nathan. Caleb, who starts off as the protagonist, has been brought there to serve as the human part of a kind of Turing Test. Ava is the AI which will be examined. Her ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human will be determined by Caleb, a coder at a Google-esque company called Bluebook created by Nathan. Ava is also the enigma at the heart of this film and the philosophical problems that it presents.


Various thought experiments are referred to in the film but also experienced first hand by the viewer. The question we ask ourselves is, can Ava,  (as in the thought experiment ‘Mary’s Room’ mentioned by Caleb in the movie) ever really know the world if she is only ever kept in the room Nathan prepared for her? For as she is kept in this prison she could be seen as stuck inside Plato’s cave where she can only see the shadows of reality dancing on the wall of the cave. She cannot experience them first hand.

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