In real life there is no appearance modification station and in order to alter the way we are seen by the rest of the world we have to resolve to less flexible means. We can change our clothes, get tattoos or piercings. We can colour our hair, style it or choose to shave it. We can even go down a “body size” or two by changing our diet or going to the gym yet it’s pretty clear that our real life customization tools are far more limited than those in game. When we enter the virtual world of online gaming it is so easy to make the avatar representing us look however we want them to. So what lies behind the choices we make when we create these in game manifestations of ourselves?
Recent research is telling us that when our choice is not effected by in game mechanics (for an example choosing to be a certain class for a stat increase) we are prone to want to create slightly idealised versions of ourselves. This said we don’t necessarily seek perfection. Often a flaw or other resemblance to our own physical selves helps us relate to the character we are playing.